2026-11-04 · Fonte：TechPowerUp
Amid rumors of a digital-only PlayStation future, publisher CEO Kenzo Saruhashi says Sony is absorbing customer feedback and the conversation around physical media could still shift.
Speculation surfaced in recent days that Sony might postpone its all-digital ambitions for PlayStation, with some claims attributing a possible rethink to pressure from Microsoft's Xbox Helix. Those rumors were swiftly rebuffed by industry insiders and frequent leakers, who maintained that the company remains dead set on ending physical media production — this despite data indicating that a sizable portion of the gaming audience continues to rely on discs.
Into that uncertainty stepped Kenzo Saruhashi, chief executive of a long-time JRPG developer whose business leans heavily on physical releases. Speaking in an interview with Kotaku, he offered a more hopeful read on where Sony's thinking may land, indicating that the conversation around discs is not necessarily settled.
Saruhashi noted that a big part of his company's business model, particularly under its NISA label, is built on producing physical limited editions, which he described as an important pillar of the operation. He said the firm intends to keep making those editions and to deliver the exceptional quality its customers expect. As for Sony, he said discussions so far suggest the company is taking in a great deal of customer feedback — and while an all-digital endpoint may be one destination, it is possible the discussion could change in the future.
His remarks inject a note of caution into the assumption that Sony's disc era is already finished. With audience data still pointing to meaningful reliance on physical media, and at least one publishing partner structuring its business around boxed limited editions, pressure on the platform holder to keep an optical option open could persist. Whether that feedback ultimately alters Sony's roadmap remains to be seen.
Tags: Sony · PlayStation · Kenzo Saruhashi · Xbox Helix · Physical Media · Digital Distribution
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