2026-11-04 · Fonte：Nvidia Blog
More than 44,000 attendees from 170-plus countries gather in Amsterdam Sept. 11-14 as NVIDIA centers its IBC presence on real-time AI for broadcast, sports and global streaming.
Amsterdam is hosting this year's IBC conference from Sept. 11-14, where NVIDIA is putting real-time AI for broadcast, sports and global streaming at the center of its presence. The annual gathering brings together the creative, technology and business communities with a stated aim of turning ideas into action, serving as a forum for discussing innovation across the media and entertainment industries.
The scale of the event underlines the breadth of that agenda. More than 44,000 attendees from over 170 countries are gathering at the show, which features upwards of 1,300 exhibitions across 14-plus halls and outdoor spaces. A lineup of more than 600 speakers completes a program aimed at spanning the media and entertainment industries, giving exhibitors a global professional audience under one roof.
For the AI compute market, the setting is significant. Broadcast, live sports and streaming are latency-sensitive domains, and NVIDIA's decision to lead with real-time AI at the show underscores how media workflows are becoming a proving ground for accelerated computing. Real-time processing for live content represents a distinct workload profile from large-scale training, one that pushes compute closer to production and delivery. As broadcasters and streaming operators evaluate new pipelines, the exhibition halls offer a snapshot of where GPU-accelerated processing is being positioned across the media stack.
With the creative, technology and business communities assembled in one place, IBC's mandate of turning ideas into action offers NVIDIA a concentrated audience for its real-time AI push in broadcast, sports and streaming. The convergence of more than 44,000 professionals and 1,300-plus exhibitors makes the Amsterdam show one of the industry's clearest indicators of media's AI direction.
Tags: NVIDIA · Real-Time AI · Broadcast · Streaming · IBC 2026
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